"I'm proud to have been a part of this venture since launch, my creative design services being a core element of the digital product being offered - social media content design for the professional legal and medical space. "
My responsibilities have included, deciding & planning what each piece will communicate, making design choices based on the clients already established brand, producing new graphic elements that reference the clients brand identity, designing layouts that clearly effectively communicate the brand messaging, or informational content in a manner that remains visually consistent over time and is appropriate for the subject.
THE STRUCTURE
Monthly Content Subscription Structure includes a brand image, Google review / testimonial image, FAQ image, & short Q&A video for Youtube.
"Brand Identity Image"
Communicates brand messaging such as mission statements, history and identifying elements such as their logos, typography, colors, partner images & images of their local city.
For Mark Hurt Law Firm
For Patterson Bray Attorneys
For Needle & Ellenberg Attorneys at Law
For KGG.com
"Client Review"
These practices & firms go to great lengths ensure excellence in all aspects of service. Positive client reviews should be championed and are an excellent way to help establish credibility and trust among new and returning clientele.
"Q&A / Informational Carousels"
I pitched the idea that LawMed offer image carousels as an option for clients, as social media image carousels have become a popular format for promoting user engagement for several reasons. The first being visual appeal. Image carousels allow users to view multiple images or pieces of content in a single post. This visual variety can capture users' attention and make the content more engaging compared to a single static image.
Storytelling:
Carousels provide a platform for telling a story or conveying a message in a sequential manner. Each image in the carousel can build upon the previous one, creating a sense of progression and intrigue that encourages users to swipe through the entire carousel.
Interaction:
The action of swiping through a carousel creates an element of interaction, which can make users feel more involved and engaged with the content. The physical engagement of swiping can create a more immersive experience.
Extended Viewing Time & Data Tracking:
Since users need to swipe through multiple images, carousels can increase the amount of time users spend on a single post. This extended engagement can positively impact algorithms that prioritize content with longer view times.
Data Tracking: Social media platforms often provide insights into how users interact with carousels. You can track metrics like swipes, engagement rates, and click-through rates to measure the effectiveness of your content.
"Short Info-vids"
To round off the product offering, we've utilized Canva to produce short informational videos based on blog articles on the respective clients website.
We are still exploring new ways to communicate through motion. Next I am planning to propose using voice to text narration. Although these short videos satisfied the clients needs, I am continuously working to improve my work. Voice to text narration would be an easy way to increase accessibility and engagement for all viewers.
